Graduated in architectural artistic studies from Saint-Luc Brussels and trained as a director in the Institut des arts de diffusion. He first directed short movies such as « Casino » and « Victor, barber », both winning numerous awards in various festivals. His passion for architecture and photography can be felt through his films with a particular talent for framing, a sense for aesthetic and the atmosphère, this has lead him towards a director career in advertising. His talent is quickly recognized and he reaches fame on the French market when working with Wanda productions.

Often rewarded, his work is now well known and internationally acclaimed. In the advertising film business, he has directed movies for brands such as: CLUB MED, RENAULT, PEUGEOT, ORANGE, FRANCE TELECOM, VOLKSWAGEN, LA POSTE FRANCAISE, PACKARD BELL, NESTLE,DHL, IKEA, PANASONIC, MARSHALL FIELD’S, BMW…

In 2005, following the « MARSHALL FIELD’S » project in Chicago, he started a collectif called « Je t’aime studio » in which they present a mixture of standard pictures, plastic arts and virtual graphics.